There is a company engaged in HR Consulting business, and one of the businesses is RPO, which is Recruitment Process Outsourcing.

This company originally thought that RPO was the key word of its business. After implementing SEO for a period of time, they found that the traffic from search engines such as Baidu was limited.

We did a keyword analysis for this company to help it realize a fact. Generally, when companies recruit employees in batches, they do not use professional RPO keywords to search, but use many similar keywords such as corporate recruitment and recruitment services to search and find RPO service providers.

It can be seen from this example that business keywords are not always consistent with target customer search terms. Before implementing SEO, keywords research is a meaningful job that you can’t ignore at all.