The Impact of Google’s Withdrawal on Baidu, China 2010
- On October 13, 2020
- google withdrawal, impact on Baidu
On January 12, 2010, Google claimed to have been hacked by China, implying that these hacking attacks had an official government background, and revealed its conflicts with the Chinese government in terms of business in China. On March 23, Google China announced that it had decided to withdraw from the Chinese market due to “Chinese hacker attacks” and “Internet censorship”.
As we know, Google was a very strong giant in 2010. In the competition with Baidu, Google was unwilling to compromise due to policy pressure and had to withdraw from the Chinese market. After that, Baidu had no competitors, and became bigger and bigger, becoming the world’s largest Chinese search engine.
Behind this seems to be a dispute over the market, but it is actually a dispute over interests.
According to data from iResearch, Google’s search share in 2009 was 33.2%. Before Google withdrew from China, Baidu’s market share in China had reached about 70%, while Google had only 15%. When Google Search was unable to beat Baidu, it opted out of China.
It should be said that Google did not withdraw due to competition with Baidu, but Google’s withdrawal greatly promoted the development of Baidu.
After the withdrawal of Google Search, several large search technology companies have emerged in the Chinese search field. Baidu seized the opportunity to achieve leapfrog development and quickly filled the search market share left after the launch of Google Search.
Google lost the Chinese market, but left an excellent reputation. When will Google return to China?