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Stats & Trends

Digital Marketing Trends in China 2025: Innovation Amid Slowing Growth

  • On March 4, 2025
  • digital marketing trends
Market Overview: Slowing Growth and Divergent Outlook China’s digital marketing landscape is experiencing its most significant slowdown in five years, with overall marketing expenditure projected to grow by just 8% in 2025—a three-percentage-point decline from the previous year. Despite continued growth, market sentiment remains cautious, with 54% of advertisers expressing pessimism and only 22% anticipating […]
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What is the Online Percentages of Overall Sales in Top 10 Industries

  • On August 31, 2023
  • online sales percentage, online sales share
A client once asked us a very good question: how to balance marketing budget allocation online and offline? The real question hidden behind this sentence is, what percentage of the company’s overall sales revenue should online sales be reasonable? In other words, what ratio should be used to divide the marketing budget between online and […]
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China’s Exports & Imports Boosted in October 2020

  • On November 8, 2020
  • China's exports, China's imports
In October, China’s export growth rate was the fastest in 19 months, an increase of 11.4% over the same period last year. The surge in exports pushed the trade surplus in October to 58.44 billion U.S. dollars. China’s trade surplus with the United States widened to 31.37 billion US dollars from 30.75 billion US dollars […]
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China’s Search Engine Market Share in September 2020

  • On October 17, 2020
  • china search engines, search engine market share
According to Speed Butler, in September 2020, Baidu, 360 and Sogou will still be the top three in the PC search engine market share. Baidu accounted for 81.01% in September, a decrease of 0.15% from 81.16% in August. The second place is 360 search, which has a market share from 10.71% to 10.04%. The third […]
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Baidu Keeping Dominant in the Chinese Search Market

  • On September 10, 2020
  • baidu, china search engines, search engines
As the basic application of the Internet, search engines are important tools for netizens to obtain information. The search usage rate has remained around 80% since 2010, ranking second among all applications. On the whole, the user growth of search engines has entered a period of steady development, but more diversified. With the rapid development […]
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Chinese Internet advertising Changing Quitely

  • On July 6, 2020
  • China internet advertising
Internet advertising is the most mature business model in the business world, with the widest coverage and easy realization. Because of COVID-19, Internet advertising is going through a difficult time. In the first quarter of 2020, China’s online advertising grew by only 1.9% year-on-year, the lowest single-quarter growth in the past two years. Taking into […]
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CNNIC 45th Report: China Search Engines

  • On April 29, 2020
  • china search engines
As of March 2020, the number of Chinese search engine users reached 750 million, an increase of 68.83 million from the end of 2018, accounting for 83.0% of the total internet users. The number of mobile search engine users reached 745 million, an increase of 91.4 million from the end of 2018, accounting for 83.1% […]
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The Rise of Internet Celebrities Promoting Emerging Technology Industries

  • On March 24, 2020
According to Google’s latest financial report, Youtube’s advertising revenue in 2019 reached $ 15.1 billion, a significant increase of 36% compared to $ 11.1 billion in 2018. Although the increase is amazing, it has actually fallen by 1% from the previous year. In 2018, the annual revenue growth rate reached 37%, and the annual growth […]
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Is Baidu Undervalued in Stock Market?

  • On February 26, 2020
  • baidu value
For a long time, Baidu’s PPC bid ranking has been subject to public moral condemnation for Putian Hospital and Wei Zexi issues. Baidu is also under pressure to cut off the medical division, which has a great impact on short-term profits. It can be seen from the recent Baidu earnings report that Baidu’s ability to […]
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China Total Output Value of Digital Economy Reaching More Than 1/3 of GDP

  • On September 24, 2019
  • China digital economy, China digital output value
According to statistics from China Internet Network Information Center (CNNIC), as of June 2019, the number of Chinese Internet users has reached 854 million, and the Internet penetration rate has reached 61.2%. According to the latest report released by China Information and Communication Research Institute, the total digital economy in China reached 31.3 trillion yuan […]
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