FAQs for China Social Marketing

There are so many social media sites, which one is the best?

There is no best in the social media world. You have to be with your customers wherever they are.

Does the search users really trust the search engine system ranking? in other word does the user really trust the PPC and SEO?

No more better but search engines currently. Now people tend to believe in what other people say rather than websites state. That is social media stands out.

What’s the difference between Weibo and Weixin?

Weibo(Micro Blog) is a computer and smart phone based blog system (like twitter). There are many companies providing the Weibo service, such as Sina, Tencent, Sohu, 163, etc. User often posts about their daily life, emotion and gossip. Also it can be used to share news, comments about certain events, industry, sports and technology and network online networking.

Weixin(WeChat) is a smart phone app own by Tencent(QQ) which has been wildly used in China. Similar to Weibo, it can be used to post moments and news too, but users mainly use it to chat/ group chat. Additional, unlike Weibo, Weixin is the only app of its kind in China. For detail visit: http://www.wechat.com/en/

As part of the services we offer, should we suggest profiles in the Chinese social networks such as Weibo?

We can conduct a list of those social media sites as recommended, but we advise to run a market research on how their competitors are doing on current China web, not only social media but SEO/PPC, and others. With the report, I’m sure they will have good picture of the current market and what good strategy they can apply in the market.

In the proposal limited Weibo content & campaigns, can I have an example of what will look like and examples of how it will raise profile?

See an example (National Museum), which can be considered as a good reference for National Art Galley.
I labeled some of the major key points on Weibo (in RED), and the marketing actives are in BLUE.

Can I have examples of the cross promotional campaigns on Weibo and Taobao?

Can’t find very specific case as an example similar to the National Art Gallery, but the kind of cross marketing on different platform campaign will work as below.

Yes, Sina Weibo do have a strong background data support for its enterprise version where user can keep track on market trends, Weibo’s influence, traffic and fans analysis.

What is Laiwang?

Laiwang is a mobile messaging app of Alibaba. Since Alibaba has always been willing to enter the mobile messaging market, Laiwang is clearly been put out to against the mobile messaging giant WeChat.

Laiwang not only has very similar functions and design with WeChat, also its logo are extremely similar to WeChat. see accordant picture below.