As China’s internet has rapidly evolved, short-video platforms have become a crucial channel for businesses to promote their brands and for individuals to build personal brands. As one of the world’s largest social media platforms, WeChat’s launch of the Video Account feature has undoubtedly created new opportunities for Western companies to enter the Chinese market. This article will provide a detailed analysis of the WeChat Video Account verification process and the corresponding strategies.

I. The Status of WeChat Video Accounts in China’s Video Media Landscape

Since its launch, the WeChat Video Account has rapidly emerged as a new force in China’s video self-media sector. Leveraging WeChat’s massive user base, the Video Account provides businesses with a new way to interact with consumers. Statistics show that the daily active users of WeChat Video Accounts have exceeded 200 million, making it a must-have platform for companies to promote their brands and products.

II. WeChat Video Account Verification

WeChat Video Account verification comes in two types: individual and enterprise. Verified accounts enjoy more privileges, such as higher exposure and better protection of original content. The specific steps for WeChat Video Account verification are as follows:

• Individual Verification: Applicants need to provide personal information, such as ID cards and phone numbers, as well as evidence of influence in the relevant field.
• Enterprise Verification: Applicants need to submit business licenses, legal representative IDs, corporate email addresses, and the company’s brand logo.

III. How to Apply for and Pass Verification

• Download and log in to WeChat, go to the “Discover” page, and click on “Video Account”.
• Click on the top-right “Personal Center”, enter the “Settings” page, and select “Verification”.
• Follow the prompts to fill out the relevant information and upload the required materials.
• Submit the application and wait for the WeChat team’s review.
• Once approved, the account will receive the verification badge.

IV. Potential Issues in the Verification Process

• Incomplete Verification Materials: Ensure that all required materials are prepared according to the guidelines to avoid delays in the review process.
• Misalignment of Verification Field: Ensure that the selected verification field matches the actual operation content. Any discrepancies may lead to verification failure.
• Extended Verification Period: The WeChat Video Account verification process typically takes 7-15 business days. Applicants should be patient and wait for the review.
• Verification Failure: If the verification fails, applicants should carefully review the feedback provided by the WeChat team, make the necessary adjustments, and resubmit the application.

V. Conclusion

WeChat Video Account verification is an important step for Western companies to enter the Chinese market and expand their businesses. Through verification, companies can better showcase their brand image and increase their visibility. During the verification process, applicants must carefully prepare the required materials and patiently wait for the review. Once verified, companies will have more development opportunities in the Chinese market.
Facing this emerging platform, Western companies should seize the opportunity, deeply understand the needs of the Chinese market, develop appropriate operation strategies, and use WeChat Video Accounts to maximize their brand value. In the near future, WeChat Video Accounts are set to become a shining business card for Western companies in the Chinese market.