As China’s main search engine, Baidu occupies 69% of the search market. On Baidu, operating search marketing is crucial.

Baidu Baike is a huge comprehensive resource library. Brands should consider two key points when making content output layout in this field.

Content Value

When users search on Baidu, they have a clear purpose. In the first three pages of the search page, there must be content that makes users feel valuable and trustworthy. Companies should let users understand the brand and form online brand recognition.

Search Marketing Timing

The content in the first three pages of Baidu page search should be timely and valuable, reflecting the brand’s latest product information and activities, allowing users to keep abreast of the brand’s current status and building trust.

If the content provided by the company on the search results page is outdated, users will give up understanding the brand and learn about other brands of the same kind.

Baidu, as China’s number one search engine, is the main position for online brand recognition. On Baidu, companies should display official, formal and comprehensive information. Baidu is also a content library for brand news. The aggregation of information from various news media on the Baidu homepage is an endorsement of credibility.

In the new search era, a major challenge for brands is that they can no longer rely on a single channel for search marketing. Diversified channels give brands more marketing opportunities. The era of traditional advertising marketing is gone forever. Pay attention to the passive marketing of enterprises in the new search era, and build brand online search awareness, so as to adapt to the trend of the times and not be eliminated by the market.