Nowadays, there are so many brands in our society, and competition among brands is becoming increasingly fierce. How can companies make audiences remember themselves among many brands? Whether to spread the brand or spread the value of the brand has become a question for enterprises to ponder.

Among the many brands, it is impossible for everyone to remember every brand. Therefore, compared with the communication brand, the brand should do more to help the audience obtain the needs of self-realization, rather than the self-promotion of the famous brand. Today’s brand has gone from an era when the masses advertised it to an era in which it imperceptibly influences others. Propagating brand values ​​and brand concepts has become the focus of many corporate brand marketing.

As everyone knows, a brand is just a label floating on the outside, it can only represent the quality, service and grade of the product or service. What can make people remember and impress must be a differentiated spiritual or cultural value that can arouse people’s resonance in values. Only in this way can it cause users’ approval and dissemination.

As we are familiar with Nike, its product promotion is very little, but the brand concept “just do it!” is very clear. The competitive spirit of sports is to have the courage to challenge yourself without giving up.

In this era of diversified self-media, correct brand values ​​can also create appeal and influence invisibly. In life, a brand is also a propaganda prop or a bond that maintains relationships.

Coca-Cola once did a charity event in Dubai and it was very hot. At that time, the planning team of Coca-Cola found that many migrant workers from South Asia felt that the cost of communication in Dubai was too expensive, so they rarely talked with their families. Calling has become an extremely luxurious thing. In response, Coca-Cola implanted a chip in the bottle cap and built a Coke international call booth. These migrant workers can hold the bottle cap and talk to his family for one minute after drinking Coke. Through this charity project, Coca-Cola’s brand core values ​​have been greatly improved and expressed, and spontaneous communication has also formed on social networks.

Today’s brand is not just a simple content form and color matching, but to penetrate the spiritual world of the audience. In this era of change, brand marketing must not rush for quick success, but must have a deep understanding and recognition of values ​​at the level of values, and express it heartily and communicate it on social media.