Why Video Marketing is the Future – Especially in China
As digital marketing continues to evolve, one trend is crystal clear: video marketing is set to dominate the future of online engagement. The data speaks for itself:
- 34% of all online activity today is spent watching videos.
- By 2019, 80% of all web traffic was already video-related.
- 90% of customers say that video helps them make buying decisions.
- 74% of users who watch an explainer video end up purchasing the product.
- Adding video to your landing page can boost conversions by 83%.
- Emails with videos can see a 300% increase in click-through rates.
- Marketing campaigns using video achieve 27% higher CTR and 34% higher web conversions.
- Webpages with videos enjoy a 157% increase in organic traffic.
- Brands using video grow revenue 49% faster than those that don’t.
- And perhaps most importantly—video content is far more likely to be shared.
In China, the opportunity is even greater. The country’s online video market boasts a 76% penetration rate, led by giants like iQiyi, Tencent Video, and YouKu. If you want your brand to stand out in this competitive digital landscape, video is your most powerful tool.
Let us help you unlock the potential of China’s massive video platforms. With our specialized China video marketing services, you can reach millions of potential customers across the world’s largest online network.