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Tencent’s Acquisition of Sogou Changed The Game of Mobile Search

  • On September 4, 2020
  • Tencent search, WeChat search
Tencent has huge information flow in China. Once Tencent acquires Sogou and enables to improve its search technology, Tencent’s competitive advantage will expand. As of March 1 this year, Tencent holds 39.20% of Sogou. By the end of 2019, the top three search engine market shares were Baidu, Sogou, Shenma, and Sogou ranked second. Tencent […]
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The Difference of Search Behaviors between Mobile and PC

  • On September 2, 2020
  • search behaviors
The search volume of mobile users surpassed that of PC users, but there are obvious differences between the two types of users, which is also reflected in search behavior. 1. The difference in the place of use According to data released by the China Internet Network Information Center, the places where netizens use PCs (computers) […]
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How Enterprise WeChat Helping Your Management

  • On August 31, 2020
  • enterprise WeChat, WeChat
In today’s society, WeChat has long become a key special tool for maintaining communication between people. From the upgrade process of WeChat, we see that WeChat has been improving user needs and user experience, and continues to add new features. In WeChat, “Enterprise WeChat” is closely related to WeChat’s corporate users. What are its main […]
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WeChat Ban to Affect Severely the Income of American Companies in China

  • On August 28, 2020
  • WeChat
The US government’s suppression of WeChat has a negative impact on American companies in China. The American Chamber of Commerce in Shanghai launched an investigation into its members and asked if the WeChat ban applies to American companies and American citizens in China, what impact will it have on companies? The survey results show that […]
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How Brand Marketing Touching People’s Hearts

  • On August 26, 2020
  • brand marketing
Nowadays, there are so many brands in our society, and competition among brands is becoming increasingly fierce. How can companies make audiences remember themselves among many brands? Whether to spread the brand or spread the value of the brand has become a question for enterprises to ponder. Among the many brands, it is impossible for […]
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Tencent Can Only Go Far in China’s Social e-Commerce

  • On August 24, 2020
  • China social e-commerce, social e-commerce
Tencent has repeatedly run into walls in the field of social e-commerce, causing lots Chinese to not be optimistic about Tencent’s development in China social e-commerce. However, perhaps only Tencent can go far in the field. The social e-commerce industry has been growing for many years, but few outstanding ones. In the past 6 months, […]
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Baidu Being at a Critical Moment

  • On August 22, 2020
  • baidu, baidu mobile ecology
Being as 1/3 of BAT (Baidu, Ali and Tencent), Baidu’s breakthroughs in mobile ecology have not attracted enough attention from the outside world in recent years, but this may be the key to Baidu’s return to the top players in China’s IT industry. According to Baidu’s second-quarter financial report released on August 14, 2020, Baidu […]
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Understanding Consumer Characteristics in The Era of Mobile Marketing?

  • On August 20, 2020
  • mobile marketing
We are now in the era of mobile marketing. Every marketer needs to understand the thinking, models, operation, and social platforms of mobile marketing, and grasp the changing laws of mobile marketing. Consumers’ consumption characteristics have now changed. Consumers look in hurry, and consumers’ attention is easily distracted. Consumers become more picky when choosing products […]
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WeChat, Alipay & Toutiao All Jumping into Search World

  • On August 18, 2020
  • china searches
In mid-2019, ByteDance’s Toutiao launched a search function, which became one of the most popular news on the Internet in 2019. When large IT companies do search, they are often compared with Baidu as always. Search products have gained a high degree of attention in the past 2 years. This market, once divided by a […]
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China IT Giants Fighting in Search World

  • On July 28, 2020
In 2008, Marisa Mayer, then vice president of Google search products and user experience, boldly predicted: The search in the next ten years will break through the limitations of time and space, anytime, anywhere, and develop from text to multiple information media, pictures, Voice and gestures can be used to search to provide personalized and […]
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