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China Online

Baidu Focusing on Establishment of Mobile Ecology

  • On April 25, 2022
  • baidu mobile ecology
Like Google, search + information flow is Baidu’s business model. Today on the Internet, Baidu uses this model as a cornerstone to accelerate its transition to a mobile ecosystem. During the epidemic, Baidu embodies the value of information flow and provides people with more timely and accurate medical information and medical consulting services. In 2020, […]
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SEO Becoming A Long Term Game in Search World

  • On April 17, 2022
  • SEO game
We discuss this issue from the principle of SEO. In this way, one aspect can help businesses to correctly understand SEO and adjust digital strategy in a timely manner. On the other hand, this can also help SEOers to carry out SEO work in a SEO-kindly environment. SEO is inseparable from the rules in the […]
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Chinese Female Acting as Key Customers in China e-Commerce

  • On April 5, 2022
  • Chinese female customers
According to one China online survey company, during the February 2020 epidemic, the scale of female users in China remained modest at about 540 million, while the monthly use time per capita increased by 42.7% year-on-year. This greatly increases the average spending time of users across the network. At the same period, the number of […]
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Bury Your Business Tentacles in The Chinese Market

  • On February 9, 2021
  • business strategy, business tentacle
One day, our European partners asked whether those companies from Europe have their good business performance in China. We affirmatively replied: Very good! According to one manager of our clients in Shanghai, they have been growing fast, while those other branches in the group all over the world have severely declined due to the pandemic. […]
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How to Evaluate Your Brand’s Performance in the Chinese Market

  • On January 28, 2021
  • brand marketing china, brand performance, brand performance china
Even if you are an international brand, in an unfamiliar market, your brand awareness and recognition need to improve from scratch and grow a little bit to be accepted by the unfamiliar market. The Chinese market is large and competition among brands is fierce. This is a kind of pressure on the new newbie brand. […]
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Battle Appears Again in Chinese Search Engine Market

  • On January 10, 2021
  • china search engines, chinese search engines
In the search engine field, players are easy to enter but difficult to grow bigger. ByteDance once again launched an assault on Baidu. Disintegrate Baidu’s dominance In the field of search engines, whether it is Tencent Search, Sogou Search, or 360 Search, they have tried to kill Baidu, but without exception, they all ended in […]
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How to Do Industrial Product Marketing

  • On January 5, 2021
  • b2b marketing, industrial product marketing
With the increasingly fierce market competition, customers are becoming more critical, and business is becoming more and more difficult. The marketing process is a game process in which the enterprise pursues the maximization of profits and the customer pursues the maximization of value. Finding the balance of interest between corporate profits and customer value is […]
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China KOL Marketing Increasing 52% in 2020

  • On December 21, 2020
  • China KOL marketing, KOL marketing
KOL marketing in China has maintained high growth for two years. According to the White Paper on KOL Marketing Trends, the six mainstream social platforms continue to penetrate. TikTok, Station B, and Xiaohongshu have achieved growth in user scale and usage time. “WeChat, Weibo & Tiktok” has become the main marketing channel for KOL. Tiktok […]
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Content Localization Making Sense to Local Market

  • On December 15, 2020
  • content localization
When companies are marketing to different international source markets, if they rely on machines or non-professionals to translate and localize content, they will not only fail to entice customers, but may also become a joke. Therefore, the important role that professionals play in effective marketing cannot be ignored. Many people think that “translation” is only […]
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Let’s Develop with the Chinese Market

  • On December 10, 2020
  • Chinese market
China used to express expanding opening up and actively safeguarding global industry. The stable and smooth supply chain has promoted the recovery of the world economy. Vincent, Honorary Vice President of the Zeebrugge Port Authority of Belgium, said that China has a good business environment, an open market and a huge. The potential of domestic […]
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