Broadly speaking, mobile search refers to the use of Internet technology on the mobile terminal to find and retrieve information.

In daily life, we usually use the three categories of search engines, browsers, and vertical applications. Among them, mobile search engines are the more mainstream.

From the end of 2019 to the first half of 2020, the sudden outbreak of the epidemic increased the utilization rate of China’s mobile Internet. The scale of mobile search users has increased significantly, reaching 754 million people.

Although the channels for obtaining information are gradually diversified, search engines, as a long-term use habit of netizens, still have the upper hand. With the rapid development of technology and content, search engines can bring richer content to users and meet more needs of users.

Internet giants such as Ali, Tencent, and Bytedance are constantly expanding their business ecosystems. They need to use search engines as the primary entry point for information acquisition.

The explosive growth of information has lowered the threshold for Internet users to obtain information, but the shortcomings are also very obvious. Users need to spend more time filtering what they really want when searching for relevant content. Therefore, for companies, in addition to operating search engine marketing, they also need to operate on vertical websites.

Search engine marketing first needs to have a corporate website to undertake traffic from search engines. The website is also a tool for target customer conversion and a medium for establishing contact between the enterprise and users.

Industry vertical websites are an important place for companies to target customers due to their highly relevant topics. It can bring more accurate demand users to enterprises.

If your company is already planning to enter the Chinese market, you should carefully consider search engine marketing and vertical website marketing.