Baidu SEO Practical Tips – 70% Chinese Use Every Day

Let’s first look at two typical cases of using Baidu SEO to achieve success.

According to the “Advertising Big Data Report 2015”, Nike China used SEO to improve its keyword ranking into the top three. The official website traffic increased by 220%, and the popularity increased significantly. In 2015, sales in the Chinese market increased by 30%.

After Nike entered the Chinese market, it faced fierce competition from its main local rivals Li Ning and Anta. Nike’s brand awareness and market share in China are relatively low. The main reason is that Nike’s keyword ranking on Baidu is lagging behind, Baidu search is difficult to find, and Nike’s official website in China has less traffic.

Nike uses Baidu SEO to choose brand keywords such as “Nike” and “Nike” for promotion. Strengthen the content construction of Nike China’s official website and increase original articles. Optimize website technology to improve mobile friendliness. Publish relevant content on Weibo, Tieba and other platforms to obtain quality external links.

According to the “Analysis of Brand Strategy and Management Cases”, Subaru Motors’ brand awareness was low in the initial stage of entering the Chinese market. Subaru Motors optimizes the official website page by setting keyword targets such as “Subaru” and “Subaru Motors” to strengthen the internal chain structure. Publish brand content on automobile forums and news sites to obtain external links. Use Baidu search open platform to provide data support. The Baidu SEO results of Subaru Motors are that the keyword ranking has improved, the website visits have increased by as much as 5 times, and the brand awareness and sales have improved significantly.

1. About Baidu

The Baidu search engine is one of the largest Internet search engines in China, providing the world’s largest index of Chinese web pages and documents. The Baidu search engine was officially launched on January 1, 2000, and quickly became one of the most popular search engines in China.

Baidu Search Engine Overview

a) Index Scope

Baidu search engine has a huge index library, including web pages, pictures, videos, audios, news, blogs and other types of information resources. It continuously collects and indexes content on the Internet through crawler programs, so that users can easily find the information they need.

b) Search Algorithm

Baidu search engine uses a series of complex search algorithms to provide users with the most relevant search results. These algorithms evaluate and rank based on multiple factors such as page quality, keyword matching, user behavior, etc.

c) Advertising Promotion

Baidu search engine also provides advertising promotion services, namely Baidu promotion. Merchants can display their advertisements on search engine results pages through Baidu promotion, and gain clicks and exposure. This provides an effective promotion platform for enterprises.

d) Personalization & Localization

Baidu search engine is committed to providing a personalized and localized search experience. It will adjust the sorting and display of search results according to the user’s search history, interest preferences, geographical location and other factors to meet the user’s individual needs.

e) Other Services

In addition to the search function, Baidu also provides a series of other online services, such as Baidu Zhizhao, Baidu Library, Baidu Maps, etc. These services enrich the user’s online experience and provide users with more information and services.

China’s Search Engine Market Share in 2023

• Baidu: Occupying about 70% of the market share, it continues to maintain its dominant position in the Chinese search engine market. [CNZZ]
• Sogou: Accounting for about 15% of the market share, it is one of Baidu’s main competitors. [QuestMobile]
• 360 Search: accounted for about 8%, and grew steadily through the acquisition of other search engines. [Baidu Baike]
• Qihoo 360: The market share is about 5%, and it is the search business segment in the 360 industry chain. [CNNIC]
• Whatsmart Search: About 1% of the market share, the main users are in the second and third tier cities. [Qianzhan]
• Haosou: Occupying a share of about 0.5%, it has grown rapidly in recent years. [StatCounter]
• Baipin: It focuses on recruitment search, with a market share of 0.3%. [Baidu Baike]
• Sohu: Once a search giant, now accounts for only 0.2%. [CNZZ]
• Google China: Affected by network blockade, the market share is less than 0.5%. [StatCounter]

Baidu User Scale & Market Share

User Scale:

• Daily active users reached 550 million
• More than 620 million monthly active users

Search Share:

• PC-side search engine market share is 70.3%
• Mobile search market share is 65.4%

Comparison of Baidu & Google

Baidu and Google are two world-renowned Internet search engine companies, from China and the United States respectively. While they both provide search services, there are some notable differences in a few ways, here are some comparisons:

Geographic Coverage

Baidu mainly serves the Chinese market and is the largest search engine in China with a market share of more than 80%. Google is a global search engine that provides search services worldwide and is one of the main search engines in many countries.

Search Results

Baidu’s search results are more focused on local Chinese content, including web pages, news, pictures, videos, and maps. It also offers search in English, but it has fewer results compared to Google in terms of global search results. Google’s search results are very comprehensive and cover a wide variety of content types across the globe. It has strong advantages in search technology and algorithms, so it can provide more extensive and precise search results.

Search Algorithms & Technology

Google is known for its highly sophisticated and advanced search algorithms, which makes its search results more accurate and relevant. Baidu’s search algorithms are also constantly evolving, but can sometimes be relatively weak at identifying low-quality content and combating spam.

Advertising & Marketing

In China, Baidu is the main search engine advertising platform, and advertising services and search results are more closely integrated. Google’s advertising service is very popular around the world and provides advertising services through AdWords (now called Google Ads).

User Privacy

Google pays more attention to user privacy protection and has formulated a strict privacy policy. Baidu has had some privacy controversies in the past, but has been strengthening user data protection in recent years.

Globally, Google is one of the major search engines, while in China, Baidu is the dominant search engine.

2, The Importance of Baidu SEO

Importance of Baidu SEO to Online Businesses

The importance of Baidu SEO in an enterprise’s online business lies in:

• The largest search engine in China
  Baidu is the largest search engine in China with over 80% market share. In the Chinese market, most users use Baidu for search, so by optimizing your website with Baidu SEO, businesses can better reach and attract potential customers.
• Increase website traffic
  optimize the website through Baidu SEO, so that the website can get a higher ranking in related keyword searches, which can bring more targeted traffic. These potential customers may be interested in the products or services of the business, thereby increasing sales and business opportunities.
• Increase brand exposure
  A higher ranking on Baidu means that the company’s brand will appear more frequently in the search results, which improves the brand’s exposure. This helps to strengthen brand recognition and enhance the image and trust of the business in the minds of potential customers.
• Localization optimization
  Baidu map and local search are especially important in the Chinese market. By performing localization optimization, such as registering on Baidu Maps and providing accurate local information, businesses can attract more offline consumers and increase traffic to physical stores.
• Improve user experience
  Baidu SEO is not only for search engines, but also for users. By optimizing the content and structure of the website to make it more in line with user needs, providing valuable information and high-quality user experience will help improve the return rate and user satisfaction of the website.
• Cost-effective
  Compared with other online promotion methods, Baidu SEO can provide more durable and cost-effective traffic in the long run. Once a website ranks high in search results, it can continue to attract potential customers without additional paid promotion.

Baidu SEO is critical to a business’ online presence, especially for businesses operating in the Chinese market. By optimizing their website for better rankings in Baidu search, businesses can increase traffic, improve brand exposure, improve user experience, and achieve long-term cost benefits.

Marketing influencers talking about Baidu SEO

1. Rand Fishkin (founder of SEOmoz): To achieve success in Baidu optimization, it is necessary to understand the search habits and needs of Chinese Internet users.
2. Matt McGowan (SEO optimization expert): For Baidu SEO, it is very important to produce relevant and valuable Chinese content.
3. Brian Dean (Backlinko blogger): Baidu algorithm has paid more attention to semantic analysis in recent years, putting user experience first.
4. Neil Patel (KISSmetrics blogger): Baidu SEO needs a professional team, and international general solutions cannot be simply applied.
5. Eric Siu (Single Grain CEO): China is a unique and huge market, and it is worth investing time and resources in Baidu SEO.

3, Baidu SEO optimization practical tips

What content Baidu Loves

In the world of Google search engines, content is crucial. Baidu has clear likes and preferences for content to ensure users get the most valuable search results. So, what kind of content does Baidu love?

a, Baidu loves valuable content. Whether it’s web articles, videos or pictures, only by providing valuable information and interesting content can you attract users’ attention and get a higher ranking. This means that content creators need to pay attention to users’ needs, respond to users’ questions, and provide practical solutions to meet users’ search purposes.

b, Baidu loves original content. Original content means content created independently by the content creator without plagiarizing or duplicating the work of others. Baidu gives more trust and recognition to original content because it represents the creator’s unique perspective and expertise. Original content not only helps improve your search rankings, but it also builds the reputation of your business or personal brand.

c, Baidu loves fresh content. In the fast-paced information age, the timeliness of content is very important. Google tends to display the newest, updated content, as this more closely matches the user’s search intent. Therefore, continuous updating and publishing new content is the key to staying in the Baidu search results.

d, Baidu loves Chinese content. As China’s largest search engine, Baidu mainly serves Chinese users. Therefore, Chinese content occupies an important position in Baidu’s search algorithm. For businesses or individuals doing business online in the Chinese market, quality content creation in Chinese is essential.

In conclusion, Baidu likes valuable, original, fresh and Chinese content. For businesses or individuals, following these preferences and continuously optimizing content will help to achieve better rankings in Baidu search results, attract more users, and achieve online business success.

Visit Experience

The visit experience is critical to a website’s success. Visit experience refers to the overall feeling that visitors feel when using the website, which directly affects the user’s satisfaction and loyalty to the website. There are two key factors that can help optimize the visit experience, and they are speed of access and clear navigation.

• Access speed is an important aspect of visit experience. When visitors open a website, they expect pages to load quickly and not wait too long. Fast access speed not only improves user satisfaction, but also helps reduce page bounce rate. In order to optimize access speed, website administrators can take some measures, such as optimizing image size, compressing web page code, choosing efficient hosting services, etc.
• Clear navigation is also critical to the visit experience. Visitors want to be able to easily find the information or functionality they need, not get lost on a website. A clear navigation design can help visitors quickly locate the content they are interested in and conduct simple and clear interactions. Clean and intuitive navigation menus, orderly page layouts, and clear tabs are all effective ways to optimize the navigation experience.

Access speed and clear navigation are two key factors that directly affect visitor satisfaction and experience with a website. By optimizing for speed, ensuring that site pages load quickly, and designing clear and clear navigation, webmasters can improve the visit experience, attract more visitors, and build great user relationships.

Optimization of Visit Experience

Optimization of visit experience is a very important part of SEO. When visitors visit a website, they want to be able to find the information they need quickly, and they don’t want to experience long waits while the page loads. To improve visit experience, webmasters need to focus on optimizing access speed and navigation design.

Access speed is one of the key factors in visit experience. When web pages load slowly, visitors may lose patience and choose to leave the site, which increases the bounce rate of the site. In order to optimize access speed, webmasters can optimize the pictures and scripts of web pages, use browser caching, and choose efficient servers and content delivery networks (CDN), etc.

Clear navigation design is also critical to the visit experience. A clear navigation helps visitors find the information they need quickly and reduces the possibility of getting lost. Clear and concise menu and page layouts, along with easy-to-understand labels and links, are effective ways to optimize your navigation experience.

Meta Tag Optimization

Meta tag optimization plays an important role in search engine optimization (SEO). Meta tags are specific tags in HTML pages that are used to provide search engines with information about the content of the web page. Optimizing your meta tags can improve your page’s ranking on Baidu search engine and attract more targeted traffic.

• Title tag is one of the most important meta tags. It appears in the blue link title on search results pages and in browser tabs. Optimizing the Title tag requires placing keywords in the title, and ensuring that the title can accurately describe the content of the web page and attract users to click.
• Description (Meta Description) tag is the descriptive text displayed in the search results. Although the description tag doesn’t directly affect search rankings, it plays a vital role in getting users to click. Optimizing your description tag requires writing attractive, relevant text that includes keywords.
• Keywords (Meta Keywords) tag used to be an important element in SEO, but now search engines rarely use it to determine the ranking of web pages. Still, optimizing keyword tags can help with your overall SEO strategy. List keywords related to the content of the webpage in the keywords tab, but don’t overstuff keywords, so as not to be regarded as spam by search engines.
• The image Alt txt tag is to provide alternative text for the image, and the text will be displayed to the user when the image cannot be loaded. Optimizing Alt txt tags can help improve the visibility of images in search engine image searches and provide a better experience for visually impaired users. In Alt txt tags, use descriptive keywords to accurately describe the content of the image.

Baidu Mobile Optimization

With the popularity of the mobile Internet, the usage of mobile phones in China has gradually surpassed that of traditional PCs. This trend makes mobile optimization critical to your online presence. In the Chinese market, Baidu mobile optimization is a key strategy that enterprises must pay attention to. The following are a few issues that need to be paid attention to in Baidu mobile optimization:

1. The loading speed of mobile web pages is an important issue. The network speed of mobile devices may be relatively slow, so the loading speed of mobile web pages is particularly important. Measures such as optimizing image size and compressing webpage code can speed up webpage loading speed, improve user experience, and also help to obtain better search rankings.
2. The screen size of mobile devices is limited, and it is necessary to consider the display effect of web pages on devices of different sizes. Responsive web design is a solution that can automatically adjust the layout of web pages according to different screen sizes, so that web pages can be displayed well on various devices.
3. Search intent for mobile searches may differ from PC searches. On the mobile side, users are more inclined to look for quick, direct answers, so it is necessary to include frequently asked questions and answers in web content to meet users’ search needs.
4. Mobile users prefer simple and intuitive navigation and operation. Design simple and easy-to-use navigation menus and buttons to help users find the information they need faster and improve the user experience of the website.

Baidu Webmaster Tools

Baidu Webmaster Tools is a free service provided by the Baidu search engine to help webmasters better understand and manage their website’s performance in Baidu search results. It contains a series of functions that allow webmasters to monitor and optimize their website’s indexing and ranking on Baidu search engine.

By visiting ziyuan.baidu.com, webmasters can register and log in to Baidu Webmaster Tools to enjoy various services on this platform. One of the important features is sitemap submission. Webmasters can tell Baidu search engines about the structure and content of their websites by submitting sitemaps. In this way, Baidu’s crawler program can discover and index the pages of the website more quickly.

In Baidu Webmaster Tools, webmasters can also check their website’s indexing status in Baidu search engine. This includes the number of pages indexed by Baidu crawler and the quality of indexing. Through these data, webmasters can understand the degree of exposure of their websites in Baidu search engines and take corresponding optimization measures.

In addition, Baidu Webmaster Tools also provides some functions about crawling issues. It can display the problems that the Baidu crawler may encounter when accessing the website, such as pages that cannot be accessed, pages that are blocked, etc. Webmasters can ensure their sites are effectively crawled and indexed by Baidu search engines by reviewing these issues and making adjustments accordingly.

Baidu Statistical Analysis

Baidu Statistical Analysis is a data analysis tool provided by Baidu, which aims to help webmasters gain an in-depth understanding of their website’s operations and user behavior. Through Baidu statistical analysis, webmasters can obtain detailed data on keyword rankings, traffic sources, and discover various problems.

Through Baidu statistical analysis, webmasters can understand the ranking of keywords in Baidu search results. These keywords can be the target keywords independently selected by the website administrator, or they can be the keywords used by users in search engines. Through the statistics of keyword rankings, webmasters can evaluate the search engine optimization effect of their websites and understand the exposure and click volume of keywords in Baidu search.

In addition to keyword rankings, Baidu statistical analysis also provides analysis of website traffic sources. This includes traffic sources from different channels such as direct visits, search engines, external links, etc. By understanding traffic sources, webmasters can know which channels bring more visits to the website, and can adjust and optimize marketing strategies for different channels.

In addition, through Baidu statistical analysis, webmasters can also find various problems. For example, they can look at the site’s bounce rate, which is the percentage of users who leave after visiting only one page. By analyzing pages with a high bounce rate, webmasters can identify problems that are not liked by users or poorly optimized, and improve them. There are other data indicators, including page dwell time, conversion rate, etc., which can also help webmasters discover problems with the website and formulate corresponding improvement strategies.

In conclusion, Google Analytics is a powerful tool that helps webmasters gain a comprehensive understanding of their website’s operations and user behavior. Through data analysis of keyword rankings, traffic sources, and discovery of various problems, webmasters can optimize website content and structure, improve user experience, and thus improve website quality and performance.

Backlink Optimization

Backlinks are links to other websites that point to a website, also known as external links. Backlink optimization is an important work in website optimization, which can help websites improve rankings and increase traffic.

In the algorithms of search engines, backlinks are considered to be one of the important indicators to measure the authority and credibility of websites. Search engines will evaluate the value of a website based on factors such as the quantity, quality and relevance of external links. By optimizing backlinks, you can improve your website’s ranking in search engine results and attract more potential visitors.

Anti-link analysis refers to the evaluation and analysis of existing anti-links on the website, with the purpose of discovering problems and potential optimization space. By analyzing indicators such as the source, quantity, quality, and relevance of anti-links, we can understand the current situation of anti-links on the website and find out the direction that can be optimized.

The anti-chain resource list refers to the methods and channels for obtaining external links through different means. We can obtain anti-chain resources in the following ways:

1. Partners and suppliers: establish mutual reference relationships with partners and suppliers in related industries, and increase mutual back chains.
2. Social media platforms: Attract other websites and users to quote and share our links by posting valuable content on social media.
3. Industry forums and blogs: Actively participate in discussions in industry forums and blogs, provide useful information and opinions, and obtain links from other websites citing us.
4. Directories and classified sites: Submit our website to relevant directories and classified sites so that other sites can find us and cite our links.
5. Media reports and press releases: increase the chances of the website being cited by other websites by obtaining media reports and issuing press releases.

When acquiring anti-chain resources, you need to pay attention to choosing high-quality websites that are highly relevant to your own website to link to, and avoid establishing link relationships with low-quality or spam websites, so as not to have a negative impact on the authority and credibility of the website.

Baidu PPC

Baidu PPC is a paid advertising service provided by Baidu search engine, also known as Baidu PPC (Pay Per Click). By participating in Baidu PPC, advertisers can quickly obtain traffic and increase their website exposure.

a, Baidu PPC allows the advertiser’s website to gain higher exposure in relevant search results through paid advertising. Advertisers need to bid to set keywords. When users search for these keywords on Baidu, their ads will appear in a prominent position on the search results page.

b, The account opening process of Baidu PPC is relatively simple. Advertisers only need to register an account on the Baidu promotion platform (https://e.baidu.com), and then set the budget and bidding strategy. Next, choose keywords and set your ad creative. Once approved, the advertisement will start to be displayed in the Baidu search results, and the advertiser only needs to settle according to the user click payment model.

When doing Baidu PPC operation, the following are some important tips.

1. Keyword selection: Select keywords that are relevant to the advertiser’s business and have commercial value to ensure that the advertisement can attract potential customers.

2. Advertisement creativity: Write attractive ad titles and descriptions to highlight the unique selling points of the advertiser’s products or services to increase click-through rates.

3. Bid setting: set the bid reasonably, combining competitor’s price and advertiser’s budget. Adjust bids as needed to maintain auction position and traffic.

4. Data analysis and optimization: Regularly analyze advertising effects and keyword quality scores, and optimize advertising content and bidding strategies based on data to improve advertising ROI (return on investment).

4. Some Important Tips for Overseas Enterprises

ICP licenses, CDN acceleration, and participation and interaction with Chinese users are all factors to be considered and valued in the Chinese Internet environment. Complying with relevant regulations and obtaining ICP licenses, using CDN acceleration technology, and understanding and meeting the needs of Chinese users can help website operators achieve better results in the Chinese market.

a) ICP (Internet Content Provider) is a license system set up by China for Internet content providers, which aims to supervise and manage the content on the Internet. All websites that provide Internet information services in China need to obtain an ICP license. For ICP licenses, website operators need to actively abide by relevant Chinese laws and regulations, and obtain licenses by submitting applications and filing with relevant departments. This helps to protect the rights and interests of users and maintain the compliance of Internet information.

b) CDN (Content Delivery Network) acceleration is a technology that provides high-speed content transmission through a distributed server network, which can accelerate website access speed and reduce network delay. In China, due to the complexity of the Internet network structure and the vast geographical scope, the use of CDN acceleration technology can effectively improve the website access speed and user experience. For CDN acceleration, website operators can choose a suitable CDN service provider to assist them in optimizing website access speed and performance. By distributing website content to servers closer to users, CDN technology can reduce network delays, provide faster loading speeds, and improve user experience.

c) Pay attention to the interaction with Chinese users. Because the Chinese Internet market is large and diverse, it is important to understand and cater to the characteristics of Chinese users. This includes understanding the preferences, usage habits and cultural background of Chinese users in order to increase user engagement and interaction by providing relevant content and personalized services.

5. Some Misunderstandings and Solutions of Baidu SEO

Baidu SEO refers to optimizing on the Baidu search engine to improve a website’s ranking and visibility in search results. In the practice of Baidu SEO, some common misunderstandings may affect the optimization effect. Here are some common Baidu SEO misconceptions and how to deal with them:

1. Keyword stuffing: In a misunderstanding, some people think that stuffing a lot of keywords on a web page can improve the ranking. However, such an approach will be regarded as spam by Baidu, which may lead to a decline in the ranking of the website. The way to deal with it is to use keywords reasonably, integrate keywords into the content naturally, and ensure that the content is smooth and easy to read.
2. Not paying attention to content quality: Some people may pay too much attention to technical optimization, while ignoring the quality of content. However, content quality is the core of Baidu SEO, only high-quality and valuable content can attract users and search engines. The solution is to continue to provide valuable and original content to meet the needs of users and increase the authority of the website.
3. Neglect of mobile first: With the popularity of mobile Internet, mobile first has become an important trend. Some people may ignore the optimization of mobile web pages and only focus on the PC side. However, Baidu is also putting more emphasis on mobile-first sites. The solution is to optimize the loading speed of mobile web pages and adopt responsive web design to improve mobile user experience.
4. Expectation of quick results: Some people may expect SEO optimization to be effective quickly, but SEO is a process of continuous investment, and the results will not be immediate. The solution is to persist in long-term optimization, continuously monitor and adjust strategies, and gradually improve the search ranking of the website.
5. Ignoring data analysis: Some people may overlook the importance of data analysis in SEO optimization. Data analysis can help understand user behavior, optimization effects, and improvement strategies. The solution is to use tools for data analysis to understand user search habits and website performance in order to make targeted optimization decisions.

6, The Future Trend of Baidu SEO

Some marketing masters have their own unique views and opinions on the future development of Baidu SEO.

Some others think that Baidu SEO will pay more attention to user experience in the future. The goal of search engines is to provide users with the most valuable content, so Baidu will tend to optimize user experience and rank those websites that can meet user needs and provide high-quality information. This means that optimizing the quality of website content, improving website loading speed, and responsive design will become the focus of future SEO.

Others believe that Baidu SEO will pay more attention to mobile optimization in the future. With the popularity of mobile devices, mobile search has become an important way for users to obtain information. Baidu has made it clear that it will take mobile first as its development strategy, so the optimization of mobile web pages will become more and more important. Optimizing the loading speed of mobile web pages, designing responsive pages, and improving mobile user experience will help your website get a better ranking in Baidu search.

Others believe that Baidu SEO will pay more attention to semantic search in the future. With the development of artificial intelligence and natural language processing technology, search engines will pay more attention to user intent, not just keyword matching. In the future, Baidu SEO will be more inclined to understand the user’s search intent and provide users with more accurate and personalized search results.

On the whole, although marketing experts have different views on the future trend of Baidu SEO, there is a consensus that high-quality content and user experience will be the core of Baidu SEO in the future. Whether it is on the PC or mobile side, providing valuable content and paying attention to user experience will be the key to the success of Baidu SEO in the future.

With the continuous advancement of technology, new technologies such as semantic search will also become an important direction for future SEO development. Therefore, marketing practitioners need to pay attention to and adapt to these changes in time to maintain a competitive advantage in Baidu search.

7, Baidu SEO Tools

Baidu SEO tools are very important for website optimization and promotion. Below are some of the SEO tools provided by Baidu that can help webmasters improve their visibility and rankings in the Baidu search engine.

Baidu Webmaster Tools
https://ziyuan.baidu.com/

Baidu Webmaster Tools provides a range of features to help webmasters understand and manage their site’s performance in Baidu search results. Webmasters can register and authenticate their websites through Baidu Webmaster Tools, and submit sitemaps to inform Baidu crawlers about the structure and content of their websites. In addition, Baidu Webmaster Tools also provides information such as the number of pages included, crawling issues, etc., for administrators to adjust and optimize the website.

Baidu Statistics Tool
https://tongji.baidu.com/

Baidu statistics tool provides detailed website visit data and user behavior analysis. Through Baidu statistics, website administrators can understand information such as traffic sources, keyword rankings, and user behavior. These data help website optimization and improvement, such as determining the effectiveness of keywords, analyzing user behavior to optimize website content, etc.

Baidu SEO Guide 2.0
https://ziyuan.baidu.com/college/documentinfo?id=193

Baidu has released an official optimization guide that provides best practices and strategies for SEO. These guidelines include advice on site structure optimization, keyword optimization, the importance of quality content, and more. Following these guidelines can help your site improve its ranking and visibility in Google search engines.

8, Conclusion

In China’s market competition, Baidu SEO is one of the most basic and final marketing methods for enterprises. Baidu is the largest search engine in China, with the vast majority of the search market share. In this huge search ecosystem, optimizing website content and structure to get a better ranking in Baidu search results will directly affect the company’s online business and brand image.

Baidu SEO is not a one-size-fits-all standard approach. The business model, target audience and competitive environment of each enterprise are different, so the optimization plan needs to be tailored. Simply copying other people’s optimization strategies will not gain a sustainable advantage, because the search engine’s algorithm is constantly updated and adjusted, and user behavior is also constantly changing. The tailor-made optimization plan will select appropriate keywords, optimize the website structure, and improve user experience according to the specific conditions of the enterprise, so as to stand out in Baidu search results.

To successfully implement a Baidu marketing plan, ChinaSEO can help businesses achieve their goals. ChinaSEO is a professional digital marketing consulting company based in Shanghai, with rich Baidu SEO experience and know-how. ChinaSEO understands the characteristics of the Chinese market and the rules of Baidu search, and can formulate personalized optimization plans according to the needs and goals of customers. Through data analysis and real-time monitoring, timely adjust optimization strategies to ensure that customers maintain a competitive advantage in Baidu search.