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B2B Marketing

Where Do Online Sales Leads Come From

  • On February 12, 2025
  • online sales leads
Have you ever spent hours crafting the perfect ad campaign, only to realize your sales leads are still shockingly low? Some businesses find themselves stuck in this frustrating loop, running ads, hosting events, and using all sorts of strategies, yet still struggling to generate quality sales leads. The problem often isn’t with the ads themselves, […]
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The Ultimate Xiaohongshu Marketing Guide: Leveraging UGC for Brand Elevation

  • On June 11, 2024
  • china xiaohongshu, xiaohongshu marketing
In the digital age, the battlefield of corporate marketing has shifted from traditional advertising to the vast ocean of user-generated content (UGC). Xiaohongshu, a platform that combines community and e-commerce, offers businesses an exceptional place to deeply engage with consumers and co-create value. This article delves into how businesses can utilize the UGC characteristics of […]
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Differences between China & Western in B2B Decision-Making Processes

  • On November 8, 2023
  • B2B decision-making process, china B2B decision-making
Regarding the differences in B2B purchasing decisions between China and the West, Jack Welch said in an exclusive interview in the Oxford Global Management Review: The biggest difference between Chinese and Western companies is the speed of decision-making. Compared with Western companies that focus on analyzing various options, Chinese companies prefer to make quick decisions. […]
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