Digital Marketing AI Application Expo in Hangzhou

The expo focuses on AI-driven digital marketing solutions spanning big data analytics, social media marketing, and search engine optimization. Over 500 exhibitors and industry experts are showcasing the latest AI applications in advertising creativity and consumer insights. A highlight is the concurrent “Thousand Cities, Million Stores: Chain Business Development Forum,” exploring how AI enables brands to achieve precise customer acquisition and cost optimization.

China Digital Brand Festival in Shenzhen

With the theme “Digital + AI Empowering the New Advertising Ecosystem,” this festival shares innovative cases including AI digital humans and intelligent ad placement. Demonstrations show how AI can increase creative efficiency by more than tenfold.

Core Digital Marketing Trends for 2025

1. Diverging Investment Confidence: Short Videos and KOL Content as Growth Hotspots

Market Insights: While 54% of advertisers expect marketing budget reductions in 2025, investment in short video platforms (like Douyin and Kuaishou) is increasing by 67%. KOL content marketing accounts for 74% of spending, and investment willingness in recommendation platforms (like Xiaohongshu) has reached 87%.

Strategic Recommendations: Combine short videos with user-generated content to achieve high exposure at low cost, while balancing short-term sales with long-term brand value.

2. Deep AI Integration Transforming Search and Personalized Marketing

Technology Applications:

AI-Driven Search Optimization: Traditional SEO is evolving into General Experience Optimization (GEO). AI generates personalized search result pages, requiring brands to optimize for semantic search and knowledge graphs.
AI Content Generation Tools: Efficiency for creating ad copy and video scripts has improved by 90%. AI digital humans can replace traditional labor in livestreaming and customer service scenarios.

3. Increasing Brand-Performance Divide: Brand Building as Growth Core

Key Tension: While 88% of companies focus on sales as their core marketing objective, 56% recognize brand building as the key to future growth. Data-driven strategies are needed to bridge this “brand-performance gap.”
Solutions: Strengthen cross-departmental collaboration (already implemented by 60% of companies) and use AI to analyze user behavior data to develop integrated strategies that balance short-term conversion with long-term loyalty.

Case Studies and Resources

Hangzhou Expo Case: AI-Empowered “Thousand Cities, Million Stores” Program

A chain restaurant brand used AI to analyze regional consumption data and customize personalized marketing plans, reducing customer acquisition costs by 30% and increasing franchisee conversion rates by 25%.

Shenzhen Digital Brand Festival Case: AI Digital Human Livestreaming Matrix

A fast-moving consumer goods brand utilized AI digital humans to simultaneously operate 10 livestream rooms, achieving monthly GMV exceeding 50 million yuan while reducing labor costs by 70%.

Recommended Resources

• Report: “2025 China Digital Marketing Trends Report” (Miaozhen Marketing Science Academy)
• Tools: AI creative tools (like DeepSeek) and smart cloud code applications (Kuaiyinke)

Action Recommendations

Localization Strategies

• Short Video Localization: Adapt successful Chinese short video cases to local languages and cultures (such as Korea’s Naver TV, Switzerland’s TikTok)
• AI Tool Expansion: Recommend partners introduce mature Chinese AI marketing tools (such as intelligent placement systems) to reduce localization costs

Long-term Brand Building

Regularly publish brand content incorporating Chinese cultural highlights (such as seasonal marketing) to enhance overseas market recognition and trust in Chinese brandsR