AI Agents Reshape China’s Digital Marketing Landscape: Market Projected to Exceed $460 Billion by 2025

The Evolution: From Tools to Strategic Infrastructure

In 2025, AI Agents are fundamentally transforming business operations across China’s marketing sector at an unprecedented pace. According to EO Intelligence, the market is projected to surge from $20.7 billion in 2024 to $464 billion by 2028, with an annual compound growth rate exceeding 40%. This remarkable growth is powered by technological breakthroughs and practical applications: built on large language models (LLMs), natural language processing (NLP), and retrieval-augmented generation (RAG), AI Agents have evolved from simple automation tools into comprehensive “digital employees” covering the entire marketing chain.

Technical Innovation: The Foundation of an Efficiency Revolution

The explosive adoption of AI Agents stems from three key technological advancements:

• Deep integration of generative AI: Weimob’s AI Agent solution for Xuyuansheng liquor brand increased marketing poster production efficiency by 300% and promotional campaign productivity by 50%.
• Multimodal interaction capabilities: Baidu’s “Huiboxing” e-commerce virtual hosts achieve unmanned livestreaming through AI brains, boosting GMV by an average of 62%.
• Cost-effective deployment: Marketingforce’s intelligent agent platform, developed in partnership with Chinese LLM provider DeepSeek, has reduced enterprise private model deployment costs to just $70 monthly, accelerating adoption among small and medium businesses.

Industry Applications: From Cost Reduction to Revenue Generation

Leading companies have already validated the business value of AI Agents:

• E-commerce sector: A major platform optimized advertising placement through AI Agents, increasing GMV by 18% and click-through rates by 32%.
• Customer service: Salesforce’s Agentforce improved customer service efficiency by 29% while reducing costs by 27%.
• Content generation: Ronglian Cloud’s “large model quality inspection agent” reduced customer complaint rates by 30% and human intervention by 50%.

Expert Perspectives: Star Employees or Industry Standard?

Liang Zhixiang of Baidu Group notes that AI agents are becoming “star employees” for businesses, with their core value being “always online and precisely matching user needs.” Baidu’s Qingge platform distributes over 8 million agent interactions daily across more than 30 industries including education and real estate. Meanwhile, Li Nan, CTO of Yunxi Technology, believes that “the ability to rapidly integrate AI Agent capabilities” will become a competitive watershed for businesses in the next three years.