About Us

Founded in 1997 in Shanghai by “China Internet Guru” Mr. John Wei, ChinaSEO is a dedicated Chinese internet marketing company with a proven track record of success. We specialize in driving targeted web traffic and providing comprehensive online market intelligence to clients seeking to establish or enhance their digital presence in China.

Our Expertise

Our clients share a common goal: connecting their products, services, or destinations with the right audience in China’s vast digital landscape. We’ve proudly served industry leaders across multiple sectors, including:

• Tourism & Travel: CTrip (China’s premier tourism booking portal), Hawaii Tourism Board, Korea Tourism Board
• Sports & Entertainment: Li Ning (China’s leading sports brand), The NBA Miami Heat
• E-commerce & Retail: Some of China’s busiest brand websites
• Corporate & Services: 51job (China’s top HR website), LG, Samsung, Lufthansa Airlines
• Property & Education: Local and international property developers, investment firms, MBA programs, and higher education providers
• Technology: Tech companies and OEM brands seeking to penetrate the Chinese market

Our Services

Custom China Online Research Reports

These comprehensive, custom-tailored reports provide invaluable insights for businesses entering the Chinese market. Each report includes:

• Analysis of current “Top 5” competitors in your sector
• Evaluation of key online KPIs including traffic metrics, sales performance, PPC/SEM strategies
• Assessment of communication platforms and tools utilized in your industry
• Market expectation clarification and performance benchmarks for successful engagement

These reports serve as essential roadmaps for newcomers to “learn the China playing field” and can be ordered separately from our other services.

Our core ChinaSEO service

Our primary service offering is delivered on a quarterly basis (3-month engagements) and includes:

• Strategic consultation with your Sales/Marketing Management teams
• Collaborative implementation with your digital/IT departmentsSpecialized ChinaSEO optimization tailored to Chinese search algorithms
• SEM/PPC “active market engagement” campaign development and managementContent optimization designed specifically for Baidu’s ranking factors
• Implementation of Generative Engine Optimization (GEO) strategies:
  / AI-friendly content structure that aligns with Chinese search patterns
  / Semantic markup optimization for enhanced visibility in AI-powered search results
  / Natural language processing compatibility for voice search and conversational AI interfaces
  / Schema implementation specific to Chinese digital ecosystems
  / Dynamic content generation templates that adapt to user intent signals

For clients not yet established behind the “Great Firewall,” we provide comprehensive assistance with:

• Baidu account setup and management
• Chinese search engine applications and documentation
• Navigation of regulatory requirements

Important Clarifications

• SEM/PPC Engagement: Approximately 50% of our clients operate successfully without paid advertising. While beneficial, PPC is not mandatory for success in the Chinese market.
• Domain Requirements: A “.CN” domain or China-based hosting is not compulsory (though strongly recommended for e-commerce). Alternative approaches such as “china.yourbrand.com” or “yourbrand.com/cn” can be effectively registered with Chinese search engines.
• SEO Best Practices: Page optimization remains critical for Baidu’s algorithm. We recommend complementing SEO with strategic SEM/PPC campaigns and ePR activities during key target periods.
• Market Dynamics: PPC pricing in China is highly volatile, with keyword costs fluctuating up to 500% within a 30-day period. Our approach ensures campaigns are managed according to your specific KPIs and ROI objectives.

We welcome the opportunity to discuss your China web goals and develop strategies to grow your digital presence in this dynamic market.