About Us

ChinaSEO was founded in 1997 in Shanghai as a China dedicated internet marketing company by “China internet Guru” Mr John Wei.

We provide specialist China web traffic and online market intelligence to clients.

All our clients have one thing in common, that they need to get their products and services, or destinations, in front of the right audience in China.

Clients include some of top China’s busiest e-commerce and brand web sites CTrip ( top tourism booking portal), 51job (China’s top HR website), Li Ning (China’s no.1 sports brand), LG, Samsung, Lufthansa Airlines, Hawaii and Korea Tourism boards, The NBA Miami Heat, and others. In the property sector we provide local, Hong Kong, international property, investment traffic assistance as well as traffic for MBA/ higher education providers, tech and OEM brands.

Our Services

We supply custom China Online Research Reports: these are done to order and include investigating current China “Top 5” competitors and their online KPIs, including traffic, sales, PPC/SEM, communication platforms and tools. These reports can be ordered separately and are strongly advised for all China “newcomers” to “learn the China playing field.” These assist clients clarify China online market expectations, and indicate performance benchmarks for those needing to “get engaged.

Our core ChinaSEO service is provided 3 months/ quarterly /

We consult to client Sales/Marketing Management and work with their digital/IT teams to serve clients with our specialist ChinaSEO and SEM/PPC “active market engagement” campaigns.

For those not-yet “behind the great firewall “we also handle client Baidu account opening and China Search Engine application and paperwork. Please allow 2-3 weeks for applications to be processed and account opened.

To clarify two common Q’s:

• in China engaging in SEM/PPC (paid clicks) is not-compulsory, approx. 50% of our clients at any given time are not-engaged in PPC and are happy with SEO.
• A “.CN” a “your brand.cn” domain name or hosting inside China is also not-compulsory (*only strongly advised if you are doing e-commerce). Your own local brand URL e.g.: “china.yourbrand.com.au” or “yourbrand.com.au/cn” are OK to register with China SE’s.

Good page SEO does matter for the Baidu algorithm, and we always advise clients to use SEM/PPC campaigns in conjunction with ePR and further activities in key target times during the year.

PPC prices are market driven, and can swing greatly in less than month (we regularly see a +/- of 500% over 30 days for a single “hot key word”) so it pays to manage campaigns according to client KPI’s and ROI goals.

Happy to meet in soon to discuss your China web goals and how we can assist your China traffic grow.