PPC Listing

2010 PPC Network of China Search Engines
China PPC


Google AdWords

Google PPC daily budget determines how often your ad is shown for your keywords.

To maximize the number of times your ad is shown throughout the day, we will set the daily budget to Google’s recommended amount, unless we determine a more effective budget for your marketing campaign.

Improve your ad's position

Your ad's position is determined by two factors: maximum cost-per-click and your ad's actual click-through rate (CTR).

Increasing either your maximum cost-per-click (CPC) or your ad's click-through rate (CTR) will improve your ad's position.

Baidu PPC

Baidu focuses on generating revenues primarily from online marketing services. Baidu's Pay for placement (P4P) platform enables its customers to reach users who search for information related to their products or services. Customers use automated online tools to create text-based descriptions of their web pages and bid on keywords that trigger the display of their webpage information and link. Baidu's P4P platform features an automated online sign-up process that customers use to activate their accounts at any time. The P4P platform is an online marketplace that introduces Internet search users to customers who bid for priority placement in the search results. Baidu also uses third-party distributors to sell some of its online marketing services to end customers and offers discounts to these distributors in consideration of their services.

Baidu offers certain consultative services, such as keyword suggestions, account management and performance reporting. Baidu suggests synonyms and associated phrases to use as keywords or text in search listings. These suggestions can improve click-through rates of the customer's listing and increase the likelihood that a user will enter into a transaction with the customer. Baidu also provides online daily reports of the number of click throughs, clicked keywords and the total costs incurred, as well as statistical reports organized by geographic region.